SMS marketing left a mark over the years. The reason is that it’s affordable, simple, and effective. SMS marketing allows businesses to send messages directly to mobile phones. This type of direct communication is great for reaching customers at any time, day or night.
There are several benefits of SMS marketing. SMS messaging is known to be a great way to build brand awareness and increase customer loyalty.
What are some benefits of SMS marketing?
1. SMS Marketing Builds Strong Relationships
SMS marketing is a great way for businesses to reach their target audience. If you’re looking to get your message across to people who don’t have access to the internet, then SMS marketing is perfect for you. Sending out text messages is a cheap and effective way to communicate with potential customers.
2. SMS Marketing Increases Sales
SMS marketing can give you a strong advantage over your competitors. Your customers will appreciate being able to receive this type of communication at once.
SMS marketing can help you increase sales. You can use SMS marketing to promote your products and services. Send out coupons and discount codes to encourage customers to buy your product.
3. SMS Marketing Increases Loyalty
SMS messages can help you build loyalty among your customers. You can reward loyal customers with discounts, freebies, and special offers.
Using SMS marketing allows you to share information with your customers and keep them updated.
CRM or customer relationship management is ideal to retain customers after their first purchase (if it even happens). You can offer discounts, promotions, and exclusive deals to loyal customers. SMS texts can help you make your customers feel valued. You can also use short messages to thank customers for using your products and services.
4. SMS Text Messages Are Permission-based
If your customers tick a box to receive delivery notifications via SMS, they allow you to communicate with them on this platform. The listings your business compiles from these are better than anything you can gather through social media and search engine cohort builders.
Instead of targeting your audience with ads, they don’t want to see, SMS marketing offers a personalized solution to engage with the right audience. Subscribers are interested in what you have to say, which makes them perfect leads.
Social media and search advertising need to appeal to someone unrelated to your brand. SMS marketing ensures that your end audience already knows the basics of your brand. Communication for these media has more space for you to build your brand and story. Even short tasks, when done well, can increase consumer sentiment and enhance your company’s image with fans.
5. Customer Data is Shared
You can then use your subscriber lists and related information to start SMS marketing. Yes, you’ll still have a few tweaks to make, but you won’t need to start from scratch like most companies do – that’s a big plus.
Your SMS success can also help with future email marketing optimization. When you offer good deals on SMS subscriptions, you can expand your reach beyond your email subscriber base.
Launch Your SMS Marketing Campaign Today
Jump into SMS marketing before others and launch a campaign to have constant access to grabbing attention from your customers, wherever they are. Your efforts will also collect valuable SMS marketing data to guide your campaigns for years to come.
Written by: Venus Marwani